Welcome to the market with the highest average online
spend in the world.
The Nordic markets of Denmark, Sweden and Norway was one of the
first areas to have a significant online penetration in Europe.
This penetration have maintained its level and these days the
Nordic online users have one of the highest penetration of
broadband.
Gateway to Europe
This means you have one of the best educated and online savy
populations gathered in a very homogeneous area. For many companies
this again means that Scandinavia and the Nordics is the ultimate
online gateway into continental Europe.
Ecommerce spending
With 14 mio. dedicated frequent internet users the value of the
ecommerce market in the Nordic countries was estimated to
€16.53 billion in 2008. This means that the average e-consumer
made 6.6 purchases online in the six month period with an average
spend on €89 per purchase.
Nordic emarkting facts
- Highest global average online spend
- Best educated online population
- Top 3 global internet penetration
Scandinavia conquest
However, to conquer the Scandinavian market takes
expertise and knowledge. Even though the language barrier is rather
low, a lot of cultural aspects differ when considering
ecommerce.
Difference in motivation, taste and preferences
It is important to treat the Nordic countries differently
to be successful in each market. Even though that the Nordic
countries does not seem to differ, it is important to know the
e-consumers preferences to take full advantage of the market
potential.
The advantage of IIH
IIH Nordic has though a strong local presence in both Denmark,
Sweden and Norway, extensive research, tracking and numerous tests
established the unique specialist knowledge regarding what works
and what doesn't not just in each country, but across the
region.
Go North
Order our
white paper to gain insight into the full pontial for your
business in the Nordics.
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